Russia has been and still is enormous market. In the eighties, there existed practically no health club, where people could go to exercise. That time I have already had successful World Class network in Stockholm and naturally we wanted to expand. In relatively short time, World Class became famous among Moscow’s elite, and even Boris Jelzin trained with us. Unfortunately, those times were wild and one day the “boys” came to me and announced that my business and my era in Moscow is over. The biggest Russian fitness empire is thereby a company which have had been stolen. Nowadays it is being officially referred that the history of World Class in Russia started in nineties, but the truth is that the brand had existed much earlier.
At that time, the lifestyle was Elvis Presley and rock 'n' roll. The concept has completely changed over the years. Earlier, the term "lifestyle" was a matter of the rich and famous. Nowadays it is a topic is dealt with by the masses. I grew up on a small farm in Sweden, near the Norwegian border. Nature has always been important to me, but subconsciously I’ve been constantly looking for big challenges. My first vision was to go to Stockholm. In my hometown, I trained every day, because there was simply nothing else to do. I took workout as an advantage which made me different from other young boys who did not care about their body. Quickly it became an obsession. I was a 12 year old child who dreamed that will be the best in the world. I knew that life offers more than just the area around my farm ... and suddenly I was 19 and I became the national champion.To see full interview click here.