My story

Ulf Bengtsson's bio

…. is the man who wanted more…
He grew up in a 300 years old farm i Värmland, Sweden, close to the Norwegian border. Through all his childhood he battled with questions like ”What can I achive?” How far can I go?”
  Ulf had the highest grades in school. He was running for the youth political party, he was an outstanding athlete. He ran the school entertainment , he was a defender of the weak, he emptied the small options for challenges in the home village and wanted to meet the challenges of the world.
Already at age of 19 he had was a team member of national team Olympic lifting, "A National champion of Bodybuilding”. At Military he was chosen for the highest education and leadership. He left with highest possible grades. He became the first bodybuilder ever to enter The Royal Collage of Physical Education in Stockholm.
He went after his destiny and built his own story…

Ulf Bengtsson the athlete

U lf went with his bag to Los Angeles California, to be where the best are - Arnold Schwarzenegger, Frank Zane, Joe Weider, Samir Bannout, and the female Queen of bodybuilding Rachel McLich. Within two years, he was ranked top six in the world. He placed third in both Mr. Universe (1977) and Worldgames (1981).
Friend and training partner with Frank Zane, he published his first book: ”The total dedication" that became a best seller in Sweden.

Ulf Bengtsson the promoter

U lf also created ”World Strongest Man Superseries" and teamed up with promoting company IMG. He launched the tour world wide. He delivered TV programming to 500 million households world wide and was the promotor of ”Mr Olympia” (1987) … and beat all previous records set by other promoters (specially Mr. Schwarzeneggers).

Ulf Bengtsson the WorldClass founder

W orld Class today is still a strong brand in many countries. World Class us divided into four different structures. The Swedish company is owned by Arena, focused on rehabiltation and exercise. The Russian Worldclass today is owned by Goldman Sachs and Alfa Capital and is the number one liftestyle company in Russia today. World Class in Romania/Serbia is owned by polish investment funds, and Resource Partners. World Class Monaco has the same owner as in Russia. World Class in Czech Republic, Hungary, Croatia, and Belgium is still owned by Ulf Bengtson. The total network of World Class brand is today over 100 units.

Ulf Bengtsson the entrepreneur

I n Venice Beach in the year of 1983 Ulf wrote on a piece of white paper ”World Class”, a name that tasted well in his mouth to say, the text should be red and thereby look aggressive and the name in itself commit largely. From this paper he built one of the largest companys in fitness and lifestyle. All the thorughout Scandinavia, Europé, Russia and the Middle East. In 2008 he took the brand to OMX/Nasdaq.

As well he has built the The World Strongest Man Super Series Tour and Brand. He teamed up with IMG and took the superserier to arenas like Madison Square Garden in New York, where his events where aired to more than 500 million tv-homes worldwide.

The House of Shape brand in Stockholm was created with Ulf and his team in 2012, and is the latest concept and brand innovated By Ulf.

Ulf Bengtsson the writer

U lf Bengtsson has always been very eager to spread his knowledge in nutrition, health, discipline and training. He has written several articles for trade press about his vision during the years.

Even as a student at Royal College of Physical education he was one of the first to write about women fitness, the importance of proper nutrition, and the importance of weight training. He even wrote some of the education literature. He was also one of the first persons in the world who warned of risks of over consumtion of “the white poison” – sugar.

But the first book was "The Total Dedication" (Den totala satsningen) - a book about his life in California, his thoughs and determination to be number one in the world in bodybuilding.

In 2013 he wrote "Det är aldrig för sent att träna" , "It´s never to late to start training", together with the Swedish rockstar, and buddy, Jerry Williams. Now he is summerise his dramatic life in "No one cries for you”.

Ulf Bengtsson the teacher

A s the first bodybuilder in history Ulf was starting his education at the prestigious Royal Collage of Physical Edcation in Stokholm, Sweden. The world famous professor Per Olof Åstrand asked Ulf how he succeded this education. There was not in his mindset that a bodybuilder could have enough grades to qualify. With studies in anatomy, psykologi and more he entered. Ulf got his degree and became a academic. Ulf practiced as a teacher for several weeks and there after he went to Los Angleles to pursue his career as an athlete. The few weeks he was employed is the only Ulf had a normal salary in his life. Throughtout his career has he been requested as a keynote speaker. One of favorites topics is coaching corporate management in lifestyle and business.

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